In the ever-evolving landscape of digital marketing, one platform has risen to prominence, promising unprecedented power to brands and agencies in their quest for influencer-driven success.
IMAI, short for Influencer Marketing Platforms, is a force to be reckoned with, offering a comprehensive suite of tools and solutions designed to elevate your influencer marketing game to new heights.
In this in-depth review, we will dissect IMAI’s features, pricing, and overall potential, showcasing why it has become a trusted choice for businesses of all sizes.
Unveiling the IMAI Legacy
At first glance, IMAI may appear as a newcomer, with its founding date dating back to 2019. However, this narrative merely scratches the surface of its rich history and formidable pedigree.
IMAI is the brainchild of Leaders, an Israeli ad tech agency with roots tracing back to 2009. It was a time when social media was rapidly reshaping the advertising landscape, and visionaries like Eran Nizri recognized the immense potential of online personalities in shaping brand narratives.
Leaders’ journey began as a digital marketing agency, pioneering campaigns for global giants like Samsung, Google, L’Oréal, and Reebok. However, their early foray into the digital realm faced a significant challenge – the absence of suitable software solutions tailored to their unique requirements.
Faced with this void, Leaders embarked on an ambitious quest to develop an integrated suite of tools to enhance collaboration, efficiency, and effectiveness.
As Leaders fine-tuned their tools, they inadvertently birthed a product that could revolutionize the influencer marketing landscape.
The success of this endeavor led to the birth of IMAI, a dedicated platform poised to reshape influencer marketing strategies across the industry.
While IMAI may be a newcomer in name, it stands on the shoulders of a decade of experience and expertise, making it a formidable force in the influencer marketing arena.
The Pricing Puzzle
IMAI’s pricing structure is as flexible as it is innovative, designed to cater to brands and agencies of all sizes. Unlike traditional tiered pricing models, IMAI offers a selection of distinct tools, each tailored to specific needs.
The pricing is adaptable, scaling with the size of the teams utilizing the platform. To obtain precise pricing details, engaging with IMAI’s sales team is recommended.
Influencer Search & Analytics (Starting at $20/month):
- Unlimited search of over 220 million influencers across Instagram, TikTok, and YouTube.
- Unlimited list creation.
- Advanced influencer insights and audience analytics.
- Influencer fraud detection.
- Reporting tools.
Influencer Affiliation System ($99 per month):
- Automated marketplace designed for smaller brands.
- Features include campaign management, influencer performance dashboard, campaign planner, and KPI calculator.
- Smart influencer targeting for published campaigns.
- Flexible buyout system.
- Advanced analytics and reporting.
- Personal account manager.
Dedicated Client Dashboard ($269 per month):
- Designed for sharing results externally.
- Features real-time campaign reporting, analytics, and ROI tracking.
- Activated influencer analytics.
- Multi-channel measurement (IG, TikTok, and YouTube).
- Unlimited campaign reporting.
- Dedicated campaign management.
Full Automation Solution ($1200 per month):
- Combines all the above features into a white-label platform.
- Additional features include agency IRM and CRM tools, talent agency management, branded influencer app, and integrated payment system.
IMAI’s key features encompass influencer content amplification, search/discovery, automated recruiting, influencer relationship management, influencer marketplace, team collaboration tools, content review, content library, campaign management, campaign reporting, influencer analysis, e-commerce tools, product/gifting tools, forms and compliance, and payment processing.
Navigating the IMAI Experience
Before we delve into the aspects that make IMAI shine, let’s address a notable quirk – the segregation of platforms. IMAI separates its Influencer Search tool from the rest of its offerings, necessitating separate URLs and logins.
This division is a vestige of its evolution and, while slightly inconvenient, serves as a testament to its rapid growth. The minor inconvenience aside, each platform stands as a mature, battle-tested product, reflecting its extensive real-world application.
The Discovery platform simplifies the search process, presenting a holistic array of search options as filters. This approach streamlines influencer discovery, making it more intuitive and efficient.
Users can still employ keywords for search but nestled within a comprehensive set of filters, fostering a more seamless experience. This design choice, seemingly inconsequential, significantly enhances the user journey.
With an extensive influencer database and robust analytics, IMAI equips users with insightful influencer profiles and audience data.
The platform ensures that decision-making regarding influencer selection becomes a breeze. Lists of promising influencers can be compiled, offering a consolidated overview of campaign potential. IMAI even calculates the unique reach of a group, factoring in follower overlaps, and enables easy sharing of lists via simple URLs.
On the campaign management front, IMAI offers a seamless experience, particularly for users of the Influencer Affiliation System. It functions as a marketplace where brands can create campaigns, engage with influencers, and monitor performance. This well-crafted system aligns with industry standards, delivering a dependable and efficient solution.
Where IMAI truly shines is in its higher-end offerings. The Full Automation Solution empowers brands to bring their own influencers onto the platform, irrespective of whether they were discovered using IMAI’s tool or have an existing relationship.
However, the standout feature is the fully white-labeled experience, both for brands and influencers. Reports and lists can be branded, but the real magic lies in the branded influencer app.
This app offers a professional and customized experience for influencers, strengthening their belief in the professionalism of the brands they collaborate with. Additionally, a live preview feature ensures campaign briefs look impeccable on mobile devices.
The backend management system caters comprehensively to the needs of brands and agencies. It incorporates IRM and CRM modules, facilitating collaboration among all stakeholders. As a company rooted in data and analytics, IMAI provides in-depth campaign reporting, offering valuable insights.
The IMAI Verdict
In conclusion, IMAI emerges as a rising star in the world of influencer marketing. Born from the legacy of Leaders, it brings a wealth of experience and expertise to the table.
While the segregation of platforms is a minor inconvenience, it underscores IMAI’s rapid evolution and growth. The platform’s user-friendly approach to influencer discovery, robust analytics, and comprehensive campaign management tools make it a strong contender in the industry.
IMAI’s Full Automation Solution, with its white-labeled influencer app, sets it apart by offering a truly professional and branded experience. As the platform continues to mature, consolidating its offerings under a single umbrella, it is poised to become an influencer marketing powerhouse.
With a rating of 4.8 out of 5 stars in features, ease of use, and reporting, IMAI stands as an enticing choice for small, medium, and large brands, as well as agencies. While pricing may vary based on specific requirements, IMAI’s flexibility ensures that it can accommodate a diverse range of budgets and needs.
In the ever-competitive landscape of influencer marketing, IMAI is a beacon of innovation and promise, ready to empower brands and agencies on their journey to influencer-driven success.