AI is giving Santa a boost this holiday season

The rise of generative AI and use of ChatGPT has inspired more retailers

– and holiday shoppers to experiment with the technology this holiday season.

– Yet many of the ways that Walmart, Target, Nordstrom and others use AI is behind the scenes.

AI has also inspired gift generators

– and become a feature of some consumer electronics.

For many Americans, it’s the first holiday season when most of the family may know the term “artificial intelligence”

Just don’t expect AI to do the heavy lifting for Santa quite yet.

The rise of generative AI — and the use of ChatGPT

has inspired more retailers and holiday shoppers to experiment with the technology this holiday season.

But for now, most of the technology’s influence will come in ways consumers won’t see.

Artificial intelligence is expected to influence $194 billion in global online holiday spending

according to an estimate by Salesforce.