AI In 2024: More Than A Marketing Buzzword

All the hype surrounding ChatGPT and LLMs

that elevated AI into the number one word of the year spot for 2023.

Because of this attention, organizations have rushed to harness its power

but with varying degrees of success.

While the fanfare around AI has yet to subside

2024 will see a push to move AI beyond a marketing buzzword driving clicks and inbounds.

Instead, next year businesses must tap into a deeper understanding of AI’s practical implementations.

This renewed focus will be critical as by next year,

the global AI market is set to reach over half a trillion USD,

and the global market revenue forecast for AI in marketing

AI in marketing is expected to reach $107 billion in 2028.